Have Faith?
No, Build Trust

Building trust online comes down to clearly communicating with your customer. Something as simple as failing to communicate the total purchase price upfront, will lead to shopping cart abandonment.

Forrester research found that 57% of shoppers will abandon a shopping cart because the shipping charges were more than they expected.

The goal of an online business should be to create an environment of worry free shopping. Create a website that makes a visitor feel safe, clearly expresses the company's brand through good design, and boosts website conversions through trustworthy content.